MilkLab’s Almond and Oat Milks hit Kiwi Shelves, Feeding NZs Booming Home-Brewed Coffee Culture

Renowned dairy and plant-based milk brand, MilkLab, has expanded its market by introducing its Almond and Oat varieties to consumers in New Zealand via Woolworths stores. The move is in response to the increasing demand for dairy alternatives among New Zealand residents, who consume an average of 3.7kg of coffee annually. As more Kiwis embrace the use of home espresso machines, the need for alternatives that do not alter the taste, texture, or appearance of coffee has become evident.

MilkLab Responds to Demand for Dairy Alternatives

The introduction of MilkLab Almond and MilkLab Oat – the top two choices of baristas in Australia – into New Zealand supermarkets is an answer to the escalating demand. Natalie Latimore, MilkLab’s head of marketing, views the expansion as a strategic move, considering the growing popularity of specialty coffee among Kiwi households.

“New Zealand has an advanced and passionately loyal coffee culture. Kiwi consumers expect their coffee to meet high standards whether they are in a cafe or at home,” Latimore said. She further emphasized that New Zealand’s coffee enthusiasts can now enjoy the results of MilkLab’s years of innovation in plant-based milk to achieve cafe-quality coffee at home, by simply shopping at Woolworths.

MilkLab has been a part of New Zealand’s cafe scene for several years, and the annual MilkLab NZ Barista Battle is a highlight on the local coffee calendar. The competition enables local baristas to display their skills and creativity using the same MilkLab products now available in supermarkets.

MilkLab’s Partnership Strategy

In another strategic move, the company has partnered with Allpress Espresso. This partnership will see MilkLab Almond, Oat, and Lactose Free become the alternative milk of choice in Allpress cafes in Australia.

Melanie Ung, brand manager at MilkLab, expressed her excitement about the partnership stating, “Allpress is a respected name in this industry, and we are thrilled to be the brand behind their bar. We believe this partnership aligns perfectly with our values and standards, and what we believe the barista experience should be.”

The company anticipates that this collaboration will strengthen MilkLab’s leadership in the highly competitive plant-based milk category.