Milan Station’s interim sales in Macau drop 78.6 per cent

In this article (5)
Luxury handbag store chain Milan Station Holdings Ltd. has reported a sharp 78.6 per cent year-on-year decline in its retail revenue derived from the Macau market for the first six months of this year, the company announced in its results filing with the Hong Kong Stock Exchange.
The company said its business in the city has been significantly affected as the gambling industry and tourism trade had ‘hit their troughs’. Milan Station’s retail revenue in Macau in the interim period was HK$11.8 million, representing 5.7 per cent of overall sales revenue.
During the interim period, Milan Station closed its retail stores in Macau; while its points of sale in ‘exclusive clubhouses’ was unsatisfactory.
By price range of product, revenue derived from Milan Station’s items priced at above HK$50,000 – comprising over half of the company’s sales revenue – saw a 31.1 per cent year-on-year decline to HK$118.3 million. As Milan Station has also sold less in Hong Kong, Mainland China and Singapore, the retailer’s overall retail revenue plunged 36.6 per cent to HK$208.8 million.
The company said its loss for the period decreased significantly by 65.6 per cent to HK$6.8 million, under what it called ‘effective cost control’ and a one-off gain of about HK$12 million from the disposal of a property.
Questions & Answers
Q.What proportion of Milan Station’s overall sales revenue did Macau contribute during the interim period?
What proportion of Milan Station’s overall sales revenue did Macau contribute during the interim period?
Retail revenue from Macau accounted for 5.7 per cent of Milan Station’s overall sales revenue in the interim period. This totalled HK$11.8 million for the first six months of the year.
Q.How did the sales performance of high-priced items compare to the overall revenue decline?
How did the sales performance of high-priced items compare to the overall revenue decline?
Revenue from items priced above HK$50,000, which made up over half of sales, declined by 31.1 per cent. This is less than the overall retail revenue plunge of 36.6 per cent.
Q.Which other markets, besides Macau, experienced a sales decline for Milan Station?
Which other markets, besides Macau, experienced a sales decline for Milan Station?
Milan Station also experienced reduced sales in Hong Kong, Mainland China, and Singapore. These declines contributed to the retailer's overall retail revenue dropping by 36.6 per cent.
Q.How did Milan Station manage to significantly decrease its loss despite falling sales?
How did Milan Station manage to significantly decrease its loss despite falling sales?
The company reduced its loss by 65.6 per cent due to 'effective cost control' and a one-off gain of about HK$12 million. This gain came from the disposal of a property.
Reader pulse
Milan Station's Macau exit strategy:
23,370 votes so far