Who is designing the Miffy-themed menu items for Kumoya Singapore?

The menu featuring mains, desserts, and beverages for the Miffy pop-up is being designed by food artist Shirley Wong. She is also known as Little Miss Bento.

Living

Miffy the bunny to pop up at Kumoya Singapore

By Minjun ParkSingapore

1 min readUpdated May 24, 2025Sep 21, 201711:36 PM

In this article (5)

Following its success with Sanrio character Cinnamoroll, Japanese-French cafe Kumoya Singapore is again transforming for a pop-up collaboration, this time featuring Dutch artist Dick Bruna’s cartoon bunny Miffy.

As well as character-themed decor the menu will feature mains, desserts and beverages designed by food artist Shirley Wong of Little Miss Bento. She and Kumoya owner say they will continue with the character theming, with Miffy in house from October 5 to 31.

Already Wong has a Miffy-themed English cookbook on sale at the halal-certified cafe and at bookstores.

Items on the Miffy menu, include You, Me & Miffy Makes 3 Chicken Katsu Burger; Splashing Good Fun Japanese Seafood Curry Rice; Wonderfully Waffles with Karaage Chicken; Awesome Miffy Orange Sponge Cake; Double-Take Salted Caramel Cake; and

Miffy Original Orange Soda.

There will be a minimum spend of S$10 (US$7) a person, and dining times may be limited to 90 minutes.

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What this means

Kumoya's Miffy pop-up, building on its previous Cinnamoroll success, indicates a shrewd strategy for driving repeat footfall and managing customer flow. By regularly refreshing its intellectual property, Kumoya sustains novelty in Singapore's competitive casual dining scene, a market where Tiffany & Co. Is also opening a themed cafe. The S$10 minimum spend and 90-minute dining limits suggest a focus on high-volume turnover, a model Puma similarly employs in its expanded flagship. This approach pressures other independent cafes to innovate beyond menu offerings to capture consumer attention. The primary risk lies in character fatigue or declining novelty. We will observe whether this Miffy pop-up achieves similar sales uplift to Cinnamoroll.

Minjun Park · Retail News Asia newsroom

Questions & Answers

What is the minimum amount a customer must spend per person at the Miffy pop-up?

Customers will need to spend at least S$10 per person, which is equivalent to US$7. This minimum spend applies to all diners visiting the Miffy-themed cafe.

Which Sanrio character did Kumoya Singapore previously feature in a pop-up collaboration?

Before the Miffy collaboration, Kumoya Singapore successfully ran a pop-up featuring the Sanrio character Cinnamoroll. This previous event was a success for the Japanese-French cafe.

Will there be any restrictions on how long customers can dine at the Miffy pop-up?

Yes, dining times at the Miffy pop-up may be limited to 90 minutes. This is a potential restriction for customers visiting the themed cafe.

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