Middle-aged Koreans embrace mobile shopping
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As grocery shopping through major retailers’ mobile shopping platforms is becoming a normal practice among Koreans, women in their forties are increasingly using mobile devices to buy their groceries.
According to the Ticket Monster social commerce site, 73 per cent of the company’s female customers made purchases through the company’s mobile platform in the first quarter of the year.
The figure represents a three per cent increase over the average for 2013 as a whole. Women in their thirties were the largest group of purchasers at 52.7 per cent, while women in their twenties and forties stood at 27.4 per cent and 16.1 per cent respectively.
However, purchases among women in their forties increased the most, with growth of 3.5 per cent, while sales among those in their twenties actually declined by 4.8 per cent.
These groups purchased groceries the most, including fresh food.
Customers of both sexes in their thirties were the most frequent buyers of fresh food through the Ticket Monster mobile platform with a 51 per cent share, compared to 23 per cent and 21 per cent for those in their forties and twenties respectively.
Ticket Monster saw its mobile platform fresh food sales grow threefold in the first quarter compared to the same period last year.
Questions & Answers
Q.Which age group forms the largest proportion of female customers making purchases through the mobile platform?
Which age group forms the largest proportion of female customers making purchases through the mobile platform?
Women in their thirties represent the largest group of purchasers, accounting for 52.7 per cent of the company's female customers. This compares to 27.4 per cent for women in their twenties and 16.1 per cent for those in their forties.
Q.Which female age group saw the most significant increase in purchases through the mobile platform?
Which female age group saw the most significant increase in purchases through the mobile platform?
Purchases made by women in their forties increased the most, showing growth of 3.5 per cent. In contrast, sales among women in their twenties declined by 4.8 per cent during the same period.
Q.How did Ticket Monster's fresh food sales on its mobile platform perform compared to last year?
How did Ticket Monster's fresh food sales on its mobile platform perform compared to last year?
Ticket Monster experienced a substantial increase in its mobile platform fresh food sales. These sales grew threefold in the first quarter of the year when compared to the same period in the previous year.
Q.What percentage of Ticket Monster's female customers used the mobile platform in the first quarter?
What percentage of Ticket Monster's female customers used the mobile platform in the first quarter?
In the first quarter of the year, 73 per cent of Ticket Monster's female customers made purchases through the company's mobile platform. This figure represents a three per cent increase compared to the average for 2013.