Microsoft opens up a flagship store in Taiwan, the 9th in Asia
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Microsoft has opened its ninth Surface store in Asia, its first in Taiwan.
The new outlet is located in the Xinyi District of Taipei, and like the others in the slowly growing international Surface store network, it ranges Microsoft’s touchscreen Surface PC series and peripherals along with Xbox gaming console and related software and peripherals.
The 70sqm store is the 14th worldwide. In Asia-Pacific it follows five outlets in Japan and one each in Singapore, China and Australia.
Microsoft says sales of its Surface range have been growing by between 10 and 20 per cent annually since it launched there five years ago and the opening of a dedicated Surface store underlines the value of the market to the US tech giant.
Questions & Answers
Q.How many dedicated Microsoft stores are there globally now?
How many dedicated Microsoft stores are there globally now?
The new store in Taiwan is the 14th dedicated Microsoft store worldwide. It adds to the slowly growing international Surface store network, which includes other outlets in Asia-Pacific and other regions.
Q.What product lines are sold at the new Microsoft store in Taiwan?
What product lines are sold at the new Microsoft store in Taiwan?
The store offers Microsoft’s touchscreen Surface PC series and peripherals, alongside the Xbox gaming console and its related software and peripherals. It aims to show the full range of Microsoft hardware products.
Q.Which other countries in Asia-Pacific have a Microsoft Surface store?
Which other countries in Asia-Pacific have a Microsoft Surface store?
Within the Asia-Pacific region, there are five outlets in Japan, plus one each in Singapore, China, and Australia. The new Taiwan store is the ninth Surface store in Asia.
Q.What is the annual growth rate for Microsoft's Surface sales?
What is the annual growth rate for Microsoft's Surface sales?
Microsoft has reported that sales of its Surface range have been growing by between 10 and 20 per cent annually. This growth has been consistent since the product line launched five years ago.
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