Microsoft opens up a flagship store in Taiwan, the 9th in Asia

Microsoft has opened its ninth Surface store in Asia, its first in Taiwan.

The new outlet is located in the Xinyi District of Taipei, and like the others in the slowly growing international Surface store network, it ranges Microsoft’s touchscreen Surface PC series and peripherals along with Xbox gaming console and related software and peripherals.

The 70sqm store is the 14th worldwide. In Asia-Pacific it follows five outlets in Japan and one each in Singapore, China and Australia.

Microsoft says sales of its Surface range have been growing by between 10 and 20 per cent annually since it launched there five years ago and the opening of a dedicated Surface store underlines the value of the market to the US tech giant.