Microsoft opens up a flagship store in Taiwan, the 9th in Asia

Microsoft has opened its ninth Surface store in Asia, its first in Taiwan.

The new outlet is located in the Xinyi District of Taipei, and like the others in the slowly growing international Surface store network, it ranges Microsoft’s touchscreen Surface PC series and peripherals along with Xbox gaming console and related software and peripherals.

The 70sqm store is the 14th worldwide. In Asia-Pacific it follows five outlets in Japan and one each in Singapore, China and Australia.

Microsoft says sales of its Surface range have been growing by between 10 and 20 per cent annually since it launched there five years ago and the opening of a dedicated Surface store underlines the value of the market to the US tech giant.

Latest articles

Fashion
Levi’s unveils new Icon store at Palladium Mall Mumbai

Sign up for newsletters


Must read

Behind the Buzz
Retail News Asia — Your Daily Fix of What’s Happening in Asian Retail

We’re here to keep you in the loop—every single day. Whether you’re running a small local shop, scaling an online biz, or part of a global brand making moves in Asia, we’ve got something for you.

With 50+ fresh stories a week and 13.6 million readers, Retail News Asia isn’t just another news site—it’s the go-to source for all things retail across the region.
Retail Updates
Fresh updates. Real insights. Delivered daily or weekly—no spam, just retail gold.

Copyright © 2014 -2025 | Retail News Asia