Microsoft expands local presence
In this article (4)
Microsoft is looking to extend its local retail footprint, yesterday launching a virtual store on Ebay.
The tech giant said it is looking to tap into the 11.3 million monthly visitors that visit the online marketplace, with one in two online shoppers visiting the site.
It represents a three-fold tilt at Aussie consumers with the Ebay store joining its own e-commerce platform and flagship store at Pitt Street mall in the Sydney CBD.
“With the launch of the Microsoft store on Ebay, we’re making it easy for the millions of Australian Ebay users to discover and purchase their favourite Microsoft products with the assurance of the same safe online shopping experience, return policy and free shipping that they have come to expect from microsoft.com,” said Fiona Sims, online store manager, Microsoft Store ANZ.
Operated by Microsoft Australia, the Ebay store will feature Surface, Xbox, a full range of PCs, accessories, software and similar deals and promotions to those found at the flagship Pitt St location, where there are over 178 digital panels throughout the store with 38 different video feeds, and two large external screens.
Questions & Answers
Q.What is Microsoft hoping to achieve by launching a virtual store on Ebay?
What is Microsoft hoping to achieve by launching a virtual store on Ebay?
Microsoft aims to reach Ebay's 11.3 million monthly visitors, tapping into the one in two online shoppers who visit the site. This move seeks to make it easier for Australian Ebay users to find and buy their products.
Q.What types of products will be available in the new Microsoft Ebay store?
What types of products will be available in the new Microsoft Ebay store?
The Ebay store will offer Surface, Xbox, a full range of PCs, accessories and software. It will also feature similar deals and promotions to those found at Microsoft's Pitt Street flagship store.
Q.How many ways can Australian consumers now buy directly from Microsoft?
How many ways can Australian consumers now buy directly from Microsoft?
Australian consumers can now buy from Microsoft in three ways. This includes its own e-commerce platform, the flagship store on Pitt Street mall, and the newly launched virtual store on Ebay.
Reader pulse
Is Microsoft's Ebay launch a smart channel move?
24,529 votes so far