Skip to content
Living

This Mickey Mouse-shaped streaming device will bring Disney to China

By Wei Zhang
1 min read
This Mickey Mouse-shaped streaming device will bring Disney to China
This Mickey Mouse-shaped streaming device will bring Disney to China
0:00 / 0:00
Call it a Trojan mouse if you like: this is the streaming device that will bring Disney content to China. The $125 Mickey Mouse-shaped gadget was unveiled this week as part of a multiyear licensing agreement between The Walt Disney Company and China’s retailing giant Alibaba, offering access to everything Disney, from films to e-books.

The gadget is superficially similar to devices like Google’s Chromecast or Amazon’s Fire TV, plugging into customers’ TVs and streaming digital content from the internet. However, instead of offering TV shows and movies from a range of different publishers, it’s only connected to a single subscription service: DisneyLife. This on-demand digital library first launched in the UK in November, and offers access not only to Disney’s films, cartoons, games, e-books, and songs, but also lets customers buy Disney merchandise and plan trips to Disneyland theme parks.

This Mickey Mouse-shaped streaming device will bring Disney to China

The devices will ship from December 28th, and the $125 retail price will include a year’s subscription to DisneyLife. Neither Alibaba nor Disney revealed how much subscriptions would cost after this initial period, but in the UK — where the service launched without a Mickey Mouse-shaped streaming box — the fee is $15 a month.

AdvertisementAdvertise with usMobile 320×100

Tags