Mickey Mouse pop up marks its 90th birthday
In this article (5)
Raffles City is hosting a Mickey Mouse pop-up store celebrating the cartoon character’s 90th birthday.
Dubbed ‘Mickey Go Local’, the store is a partnership with the Walt Disney Company Southeast Asia and features more than 80 souvenir products ranging from apparel to household items. The Mickey Mouse pop-up will also exhibit 90 figurines of the popular rodent, designed by Singaporeans, including President Halimah Yacob.
Raffles City will host the pop up as part of its Arts in the City program until August 29.
Amit Malhotra, country manager at The Walt Disney Company Singapore and Malaysia, says the exhibition-cum-store will engage fans of all ages in a locally relevant and fun manner, providing more ways for people to celebrate with their favourite Disney character.
“Mickey Mouse is an endearing global icon, which has crossed boundaries to touch lives around the world through his optimism and happiness,” adds Margaret Khoo, GM at Raffles City.
“The same can be said for the universal language of art and its power to bring joy to communities. Raffles City Singapore is delighted to showcase unique expressions of our Singaporean way of life through this familiar icon for this year’s Arts in the City program. Collaborating with individuals from different walks of life on this exhibition makes this uniquely Singapore showcase even more meaningful as we mark the nation’s 53rd birthday in August.”
Questions & Answers
Q.What is the name of the Mickey Mouse pop-up store being hosted at Raffles City?
What is the name of the Mickey Mouse pop-up store being hosted at Raffles City?
The pop-up store celebrating Mickey Mouse's 90th birthday is dubbed 'Mickey Go Local'. It is a partnership with the Walt Disney Company Southeast Asia.
Q.Which prominent Singaporean has designed one of the 90 Mickey Mouse figurines on display?
Which prominent Singaporean has designed one of the 90 Mickey Mouse figurines on display?
President Halimah Yacob is among the Singaporeans who have designed one of the 90 Mickey Mouse figurines. These artworks are part of the exhibition at Raffles City.
Q.What kind of products can visitors expect to find at the Mickey Mouse pop-up store?
What kind of products can visitors expect to find at the Mickey Mouse pop-up store?
Visitors can find more than 80 souvenir products, ranging from apparel to household items. These items celebrate the cartoon character's 90th birthday in a locally relevant way.
Q.When will the Mickey Mouse pop-up store conclude its run at Raffles City?
When will the Mickey Mouse pop-up store conclude its run at Raffles City?
The Mickey Mouse pop-up will run as part of Raffles City’s Arts in the City program until August 29. It allows fans to celebrate the iconic character.
Reader pulse
Is this Disney pop-up a good retail strategy?
21,243 votes so far