Michael Kors to join wearable tech movement
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Fashion-savvy fans of wearable tech will need to keep their eyes peeled over the next few months.
On Michael Kors’ fiscal third-quarter earnings call on Thursday, CEO John Idol told analysts and investors that the affordable luxury brand “will be in wearables,” and expects to deliver announcements on that front in coming months.
“That is coming from Michael Kors,” Idol said, adding that the brand is not interested in being first to the market. Instead, he wants to take the time to develop a product that’s viable for shoppers’ everyday lives.
Questions & Answers
Q.What type of products does Michael Kors plan to introduce?
What type of products does Michael Kors plan to introduce?
Michael Kors intends to enter the wearable technology market, developing products that are practical for customers' daily lives. Announcements regarding these new items are expected in the coming months.
Q.When did Michael Kors announce its plans for wearable tech?
When did Michael Kors announce its plans for wearable tech?
CEO John Idol announced the company's intention to join the wearable tech movement during Michael Kors’ fiscal third-quarter earnings call on Thursday. Further details will be revealed in the coming months.
Q.Does Michael Kors aim to be the first brand in the wearable tech market?
Does Michael Kors aim to be the first brand in the wearable tech market?
No, Michael Kors is not focused on being the first brand to launch wearable technology. The company prefers to take its time to develop a viable product for everyday use.
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