MG Motor India Partners With Microsoft And L&T For Data Security For New Astor SUV

MG Motor India has announced a raft of features with the launch of the new compact SUV, the Astor, and one of the key aspects of the announcement has been the partnerships MG has closed with tech giants like Microsoft and L&T. Particularly with Microsoft, MG Motors has closed a deal for its Azure cloud computing service which has many local data centres in India – in cities like Mumbai and Noida. This means, MG’s cloud-connected features will not be pushing the data to its servers in China but will be localised.

“With data playing such a critical part in enhancing the in-car experience, we are doing our best to ensure that it is safe and protected. All the data from the car systems that we are using to power these personalized services are securely stored on the Microsoft Azure cloud platform in India,” said MG Motor India MD, Rajeev Chaba.

“MG Motors India is using our cloud computing service to store the data they collect from their customers within India itself. All customer driving data is stored on cloud servers which come with high levels of security so that you can rest easy,” said John Stenlake, Director, Automotive, Mobility and Transportation Industry, Microsoft, highlighting the security benefits.

Apart from the obvious security benefits, this also is a performance boost for the cloud-connected features as they will be more responsive thanks to the geographic proximity of the servers as they are now in India which reduces latency.

Microsoft Azure has the most localised cloud regions of any cloud computing service in the world. It has even more local regions than market leader and category inventor Amazon Web Services (AWS). Microsoft Azure trails AWS in overall global cloud compute market share but has been gaining market share over the last decade under the leadership of CEO Satya Nadella.