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Metro to open first store in Jinan

By Maria SantosChina
1 min read
metro1 OCPG
metro1 OCPG
In this article (5)

European supermarket chain Metro plans to open its first store in Jinan, Shandong province in August 2017.

Located in Jinan’s Huaiyin district, Metro’s new supermarket started construction on November 15, 2016. So far, its main steel structure has been completed and main ceiling installation is nearly completed. With an area of 7,900 square meters, this new store is expected to open in August 2017.

Metro’s entry into Jinan will boost Jinan’s business community and its cash and carry business model will lift the grade and competitiveness of the service industry of the city.

Metro entered Shandong province in 2001; however, the company only opened one store in Qingdao over the following ten years. After 2010, Metro accelerated its development in Shandong and opened stores in cities like Yantai, Zibo, Linyi, and Weifang.

At the same time, Ikea‘s new store in this area of Jinan will also start operation in August 2017.

Questions & Answers

Q.

When is the new Metro store in Jinan expected to open?

A.

The new Metro store in Jinan is expected to open in August 2017. Construction began in November 2016, and the main steel structure is already complete.

Q.

What business model will Metro use for its new store in Jinan?

A.

Metro will use its cash and carry business model for the new Jinan store. This approach is expected to improve the grade and competitiveness of the city's service industry.

Q.

How long has Metro been operating in Shandong province?

A.

Metro entered Shandong province in 2001, though development was slow initially. After 2010, the company accelerated its expansion, opening stores in several cities.

Q.

Will any other major retailers be opening in Jinan at a similar time?

A.

Yes, an Ikea store is also scheduled to begin operations in the same area of Jinan in August 2017. This coincides with Metro's new store opening.

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