Metro China expands into Deyang
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Metro China has opened its eighth wholesale store in West China.
The new outlet is located in Deyang, Sichuan, described as the “Heavy Duty Equipment Capital” of China.
“Deyang is a center for manufacturing, and the local economy has seen phenomenal growth in the past few years.” said Jeroen de Groot, president of Metro China.
“Aiming to be the Champion for Independent Business, Metro China is well positioned to support Deyang’s growing number of small and medium-sized businesses by providing high-quality and safe products, as well as professional solutions and excellent services.”
Metro entered West China in 2001 by opening two stores in Chongqing and Chengdu. The company opened its second store in Chongqing in 2013, which is also the wholesaler’s 750th store worldwide. With the opening of the Deyang store, Metro will introduce its Cash & Carry new store concept, meanwhile its online store will also open to local customers on the same day to better meet their needs.
True to the wholesaler’s commitment to local sourcing, Metro has built close relationships with local suppliers through deep roots established in Sichuan over the past years. Hengdu Beef and Luzhou Langjiu Liquor are among the best-selling products in Metro stores throughout the year. Local vegetables and fruits in Sichuan, including kiwifruit, lemon and mango, are purchased and distributed to Metro stores nationwide through Metro’s professional logistics system to provide authentic Sichuan flavor to the customers.
“Deyang is a center for manufacturing, and the local economy has seen phenomenal growth in the past few years.”
The new store has a sales area of nearly 5500 sqm, offering more than 19,200 items.
A feature of Metro Deyang is the coldness in food related display areas, reflecting the importance of the cold chain to food freshness and high quality. The store has multi-temperature areas to meet the demand of different products, such as 0 Celsius – 4 Celsius for fresh meat, 5 Celsius – 7 Celsius for dairy products, etc. If customers want to walk into the cold storage areas to select products, they may borrow clean cotton-padded jackets, considerately prepared by the store for customers’ convenience.
The store also sells a wide range of non-food products, including Seasonal, Kitchen, Cooking & Table, Apparel, Office & Media, and Business & Home Care, satisfying customers’ various needs.
To meet expectations of the customers, especially small and independent businesses, Metro Deyang store adopts a wholesale pricing scheme. On top of the already competitive shelf prices, customers receive five per cent off if they buy three of the same item, and up to 20 per cent off on six of the same on selected items, truly buying more with better prices.
The new store features a Metro Cafe, Welfare & Gifting Showroom, Express Delivery, scan pole, information counter and complimentary in-store WiFi.
Questions & Answers
Q.What is Metro China's strategy for supporting small and medium-sized businesses in Deyang?
What is Metro China's strategy for supporting small and medium-sized businesses in Deyang?
Metro China aims to be the Champion for Independent Business. They plan to support Deyang's growing number of small and medium-sized businesses by providing high-quality products, professional solutions, and excellent services.
Q.How will the new Deyang store cater to local customers' needs beyond its physical location?
How will the new Deyang store cater to local customers' needs beyond its physical location?
The Deyang store will introduce Metro's new Cash & Carry concept. Simultaneously, its online store will open to local customers on the same day, offering additional convenience and accessibility.
Q.What initiatives does Metro China take to ensure local sourcing and offer authentic regional products?
What initiatives does Metro China take to ensure local sourcing and offer authentic regional products?
Metro has established close relationships with local suppliers in Sichuan. They purchase local vegetables and fruits, like kiwifruit and lemon, distributing them nationwide through their logistics system to provide authentic Sichuan flavour.
Q.What is the pricing structure for customers, especially businesses, at the new Deyang store?
What is the pricing structure for customers, especially businesses, at the new Deyang store?
The Deyang store adopts a wholesale pricing scheme. Customers receive a five per cent discount for buying three of the same item, and up to 20 per cent off for six of the same on selected items.
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