MerryMart set to open it’s first drive-thru store
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Philippines grocery chain MerryMart will launch its inaugural drive-thru outlet in Iloilo City in January.
MerryMart’s new drive-thru is in part a response to the impact of the coronavirus pandemic. The firm is planning to deploy this concept in multiple locations at various major thoroughfares.
The firm’s owner, Edgar “Injap” Sia II, launched an IPO several months ago on the strength of his achievements in the fast-food franchising sector via the Mang Inasal restaurant chain, which was eventually purchased by Jollibee a decade ago. MerryMart’s concept takes its cues from Sia’s innovations in the former business.
Funds from the IPO are being used for network expansion.
The MerryMart stores will be serviced by distribution centers operated by sister business DoubleDragon as the firm expands nationwide. The firm currently has nine branches and is aiming to run 1200 outlets within the decade with total revenues of US$2.46 billion.
Questions & Answers
Q.What is the reason MerryMart is introducing a drive-thru store format?
What is the reason MerryMart is introducing a drive-thru store format?
MerryMart's new drive-thru concept is partly a response to the effects of the coronavirus pandemic. The firm intends to roll out this format in several locations, particularly along major thoroughfares.
Q.How many branches does MerryMart currently have and what are its expansion goals?
How many branches does MerryMart currently have and what are its expansion goals?
MerryMart currently operates nine branches. The company aims to operate 1200 outlets within the next decade, projecting total revenues of US$2.46 billion.
Q.Who owns MerryMart and what is their background in business?
Who owns MerryMart and what is their background in business?
MerryMart is owned by Edgar "Injap" Sia II. He previously achieved success in the fast-food franchising sector with the Mang Inasal restaurant chain, which was acquired by Jollibee ten years ago.
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