Mercedes-Benz begins local assembly of CKD E-Class
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Mercedes-Benz Distribution Indonesia (MDI), the local distribution arm of German car manufacturer Daimler AG, launched on Tuesday the fifth generation of its mid-size luxury sedan E-Class.
The sedan is assembled from the completely knocked-down (CKD) version in its Wanaherang plant, following an earlier move to introduce the completely built-up (CBU) version last August.
MDI president director Roelof Lamberts said the local production of the E-Class was expected to help boost sales of the model in Indonesia.
“The E-Class contributed to a quarter of our sales last year. We hope with the new generation, this contribution can be increased to a third of total sales this year,” he said during the launch ceremony.
MDI last year saw its sales rise slightly by 3 percent to 3,371 vehicles.
The pricing of the new model will be listed at the upcoming auto show in April, Lamberts added.
Currently, the CBU version of the E-Class is sold for Rp 1.3 billion (US$97,600) per vehicle.
There are two types of CKD E-Class vehicles that will be introduced into the domestic market, namely the luxury E-250 Avantgarde and the sportier E-300.
Questions & Answers
Q.What proportion of Mercedes-Benz Distribution Indonesia's total sales did the E-Class contribute last year?
What proportion of Mercedes-Benz Distribution Indonesia's total sales did the E-Class contribute last year?
The E-Class contributed to a quarter of Mercedes-Benz Distribution Indonesia's total sales last year. The company hopes this contribution will increase to a third of total sales this year with the new generation.
Q.When will the pricing for the new locally assembled E-Class models be announced?
When will the pricing for the new locally assembled E-Class models be announced?
The pricing for the new model will be officially listed at an upcoming auto show, which is scheduled to take place in April. No specific date for the announcement is provided.
Q.What types of CKD E-Class vehicles will be offered in the Indonesian domestic market?
What types of CKD E-Class vehicles will be offered in the Indonesian domestic market?
Two types of CKD E-Class vehicles will be introduced into the domestic market. These are identified as the luxury E-250 Avantgarde and the sportier E-300 models.
Q.What was the total sales figure for Mercedes-Benz Distribution Indonesia last year?
What was the total sales figure for Mercedes-Benz Distribution Indonesia last year?
Mercedes-Benz Distribution Indonesia's total sales figure for last year was 3,371 vehicles. This represented a slight increase of 3 percent compared to the previous year's performance.
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