Mecca’s maximum store opens in Australia

Cosmetics retailer, Mecca Maxima, has opened its largest store at ISPT-owned Wintergarden in Brisbane last Friday.

The 553sqm next generation Mecca Maxima store will be home to more than 60 of the world’s leading cosmetics and skincare brands including exclusive brands NARS, Too Faced, Urban Decay, Smashbox, bareMinerals and Hourglass, as well as Mecca’s newest signature line, Mecca Max.

Leah Mienert, ISPT spokesperson, said the opening of the largest Australian Mecca Maxima store is a coup for Wintergarden and ISPT and showed the Queen Street Mall was fast becoming a world class fashion and lifestyle retail precinct.

“The launch of the largest Australian Mecca Maxima store alongside flagship stores from the world’s leading fashion retailers including Zara, H&M and Uniqlo has put Brisbane’s Queen Street Mall firmly on the global fashion and retail map,” she said.

Mienert said the Queen Street Mall is emerging as a globally recognised retail precinct and a sought-after destination for leading Australian and international retailers, attracting in excess of 26 million people each year and generating annual sales of over $1 billion.

Mienert said the Mecca Maxima announcement was the first of a number of other announcements for Wintergarden, with more new stores to be opened before Christmas.

ISPT also owns other Queen Street Mall retail destinations including the redeveloped 155 Queen Street which houses the three-level flagship Zara store and 170 Queen Street, which contains both the H&M and Uniqlo flagship stores.