MCM Opens First Southeast Asia MCM HAUS at Paragon
In this article (4)
German luxury brand MCM is pleased to announce the opening of its first Southeast Asia MCM HAUS in Paragon on 12 May 2018. The 2,160 sq. ft. store offers a full range of products including leather goods, ready-to-wear apparel as well as shoes and accessories. Located in the heart of Singapore’s main shopping belt on Orchard Road, the second boutique in Singapore will invite a wider range of shoppers to experience MCM’s bold, irreverent and aspirational world.
Always on the pulse of the new in art, music, technology and travel, MCM centers on revolutionizing classic design with futuristic materials, translating its DNA into its product offerings and store experience.
The new MCM HAUS elevates the brand’s existing contemporary luxury design concept and introduces new materials such as honed travertine stone flooring, brushed brass metal fixtures and display tables with genuine marble tops. An effective lighting system harmonizes the color tones and finishes of the store’s interior and range of products. A large seating area provides a warm welcome and comfort to customers, enhancing their shopping experience. Drawing on Singapore’s status as a Garden City, natural plants and exotic flowers spruce up various parts of the store.
The brand’s Made-to-Order Patricia service is also available exclusively for the first time in Southeast Asia at MCM HAUS. The service allows customers to design their exclusive piece of the Patricia bag by mix-and-matching patterns and materials on the brand’s new interactive digital application. Revived from the MCM Green Book archives, the Patricia bag takes inspiration from the classic MCM ‘Patty’ bag, and continues to be a timeless iconic purse for women today.
The Made-to-Order Patricia is available in 2 material options including the brand’s classic Visetos and Park Avenue calf leather, each available in 5 colours. A range of seasonal details, as well as a variety of sticker options in embroidery and crystal is also available. To add a personal touch, consumers can monogram up to four initials on the tag of their new creation. Every made-to-order Patricia will be marked with its unique MCM certification.
See the stores interior below (7 images) :
See Made-To-Order Patricia product below (4 images) :
Questions & Answers
Q.What kind of products does the new MCM HAUS store offer customers?
What kind of products does the new MCM HAUS store offer customers?
The store provides a full range of MCM products, including leather goods, ready-to-wear apparel, shoes, and accessories. These offerings aim to immerse shoppers in MCM's distinctive and aspirational world.
Q.How does the new store's design differ from MCM's previous retail concepts?
How does the new store's design differ from MCM's previous retail concepts?
The new MCM HAUS elevates the existing contemporary luxury design with new materials like honed travertine stone flooring and brushed brass metal fixtures. It also features display tables with genuine marble tops.
Q.What unique service is being introduced for the first time in Southeast Asia at this new location?
What unique service is being introduced for the first time in Southeast Asia at this new location?
The Made-to-Order Patricia service is exclusively available here for the first time in Southeast Asia. This allows customers to personalise their Patricia bag by mixing patterns and materials using a new interactive digital application.
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