McDonald’s Singapore sleepwear deal crashes app
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A deal by McDonald’s Singapore offering free sleepwear along with McNuggets and McWings delivery orders crashed the brand’s delivery app and site within an hour, angering customers.
The deal went live on Monday October at 6pm, offering a set of limited-edition free-sized men’s or women’s pajamas with a bonus sleeping mask for customers who entered a promo code.
Online commentators blamed McDonald’s for being insufficiently prepared for the surge in traffic, with some suspecting the firm had deliberately taken down the site rather than admit the sleepwear was out of stock.
Fans are getting a second chance to purchase the limited edition loungewear later today.
Questions & Answers
Q.What specifically caused the McDonald's Singapore app and site to crash?
What specifically caused the McDonald's Singapore app and site to crash?
The sudden surge in traffic from customers trying to order the free sleepwear with McNuggets and McWings delivery led to the brand's delivery app and site crashing within an hour.
Q.What was included in the free sleepwear offer?
What was included in the free sleepwear offer?
Customers who used a promo code received a set of limited-edition free-sized men’s or women’s pajamas, along with a bonus sleeping mask as part of the deal.
Q.Are customers able to get the limited edition loungewear again?
Are customers able to get the limited edition loungewear again?
Yes, fans of the brand are being given a second opportunity to purchase the limited edition loungewear later today, following the initial crash.
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