McDonald’s Philippines marries value meals with mobile access

McDonald’s Philippines has partnered with mobile services provider Smart Communications in its latest marketing promo to encourage customers to purchase value meals.

Every order of any McDonald’s Value Meal plus fries or sundae comes with a free Smart messaging coupon that gives customers a whole day of unlimited text and unlimited access to mobile chat apps.

The Philippines has about 102.8 million mobile subscriptions in 2013 or over 100 percent of the population, according to data from the International Telecommunications Union (ITU). Most people, however, are on prepaid subscription.

The Smart messaging coupons to be given away with the meals gives a prepaid subscriber all-day access to SMS and chat apps such as Facebook Messenger, Line, Viber, WeChat and Whatapp – without need for WiFi connection.

“Our subscribers can expect more perks and freebies as we move toward further enriching their mobile lifestyle,” said Joel Lumanlan, Smart Prepaid head.