Max’s to bring Pancake House to Saudi Arabia

Feb 8, 2018Updated Feb 8, 20181 min read

Max’s Group Incorporated (MGI) is to take its Philippine casual-dining chain Pancake House to Saudi Arabia.

In a disclosure to the Philippine Stock Exchange (PSE), MGI says it has partnered with Al-Bader National Establishment for Real-Estate Development to open 12 outlets in Saudi Arabia within the next five years.

MGI president/CEO Robert Trota says the company is targeting 20 to 30 new outlets for this year, mainly across its core brands Max’s Restaurant, Pancake House and Yellow Cab Pizza. It aims to end the year with about 75 to 80 stores abroad.

MGI’s partner in the venture was founded in 2001 and is primarily engaged in real-estate trading, property development and running shopping malls.

Pancake House has seven overseas franchised outlets, in Malaysia and the UAE.

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Mei Ling Tan

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Mei Ling Tan is the Editor of Retail News Asia, where she leads the editorial team in delivering in-depth coverage of Asia’s dynamic retail landscape. With over a decade of experience in business journalism, Mei Ling is known for her sharp analysis, deep industry insights, and commitment to uncovering the stories behind Asia’s most innovative retail brands. Before joining Retail News Asia, Mei Ling held senior reporting roles at regional business publications, covering everything from consumer trends to digital transformation in retail. A graduate of the National University of Singapore with a degree in Communications and New Media, she combines journalistic integrity with a strong understanding of evolving market forces. Outside the newsroom, Mei Ling is a frequent speaker at industry panels and a mentor for young journalists.

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