Mattel Indonesia exports toys worth $150m per week

Toy maker PT Mattel Indonesia produces about 2 million toys, including Barbie dolls, a week with total exports worth US$150 million.

The products of its factory in Cikarang, West Java, account for about 60 percent of the global market, said Mattel Indonesia vice president and general manager Roy Tendean on Monday during the celebration of the company’s anniversary.

Mattel Indonesia, a subsidiary of Long Angeles’ based Mattel Inc., celebrated its 25 years of operation in Indonesia on Monday.

He said that the company, which produces Barbie dolls, Hot Wheels, Thomas & Friends, etc., planned to set up a link-and-match program with five vocational schools (SMK) in West Java.

“We want to contribute to human-resources development as education is the responsibility of educational institutions, the business community and the government,” said Roy.

The five SMK involved in the program are SMK 1 Cikarang Pusat, SMK 1 Cikarang Barat, SMK 1 Cikarang Selatan, SMK Kerawang and SMK Mitra Industri Cibitung.

“The link-and-match program is to ensure that students receive balanced teaching materials between the theory and real working experience at a company,” he added, during the event attended by Industry Minister Airlangga Hartanto and the Mattel Inc. chief supply chain officer and executive vice president, Peter Gibbons.