Matsuya opens its own online store in China
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Luxury Japanese department store Matsuya has opened its own online store in China.
The company plans to use the store to lure repeat business from Chinese shoppers who have visited its Ginza flagship while on vacation, once they return home.
Inbound Chinese travellers account for about 20 per cent of Matsuya’s store sales.
Prior to opening its own site Matsuya had a presence on online malls, but after partnering with a local Chinese firm, the Japanese retailer is confident it can better tailor its offer and marketing to mainland Chinese.
Stock will be shipped from Japan rather than from a local warehouse and the site will be backed by an investment in advertising and promotional marketing.
Questions & Answers
Q.What is the main goal for Matsuya opening its own online store in China?
What is the main goal for Matsuya opening its own online store in China?
Matsuya aims to encourage repeat purchases from Chinese shoppers who have previously visited its Ginza flagship store while on holiday in Japan. This strategy is designed to maintain their connection with these customers once they return home.
Q.How will Matsuya manage stock and promotion for its new Chinese online store?
How will Matsuya manage stock and promotion for its new Chinese online store?
Stock for the online store will be shipped directly from Japan, rather than from a local warehouse in China. The company also plans to support the site with an investment in advertising and promotional marketing efforts.
Q.How important are Chinese travellers to Matsuya's overall sales?
How important are Chinese travellers to Matsuya's overall sales?
Inbound Chinese travellers are a significant customer group for Matsuya, accounting for approximately 20 per cent of the department store's total sales. This highlights their importance to the business.
Q.What was Matsuya's online presence in China before launching its own store?
What was Matsuya's online presence in China before launching its own store?
Prior to opening its dedicated online store, Matsuya had established a presence on existing online malls in China. The new independent site, developed with a local partner, aims to improve customisation for mainland Chinese consumers.
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