Matahari speeds up G7 rollout

PT Matahari Putra Prima has relaunched its Hypermart G7 concept at Metro Indah Mall Bandung in West Java.

Another Hypermart store within the same province reopened on September 26, at Depok Town Square as the multi-format Indonesian retailer speeds up its hypermarket modernisation program.

The Hypermart G7 generation features a new type of gondola shelving with wider hallways to provide better navigation for customers, as well as a larger fresh foods area. Fashion and Beauty centres were upgraded and expanded and there is more emphasis on bakery, ready to eat meals, fresh food, bulk food and home & living.

Director of public relations and communications, Danny Kojongian. said the openings not only represent stronger Hypermart’s presence within the regions, but also Matahari’s commitment to delivering its outstanding G7 Hypermarts to Indonesian consumers despite the current challenging macro-economic condition.

“We are proud and honoured with our participation to strengthen the nation’s economy through Hypermart expansion, reinventing Foodmart supermarkets and starting to cater to the B2B segment throughout the regions,” he said.

“MPPA is poised further to become the No. 1 Multi-Format FMCG Modern Retailer in Indonesia.

Hypermart MIM Bandung is the seventh outlet to be renovated to the new G7 format. Two new ones have also been opened.