Matahari Hypermart marks 111
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Matahari Putra Prima has opened its 111th hypermarket, at Lombok Epicentrum Mall, Mataram
Director of communications and PR, Danny Kojongian, says the new Matahari Hypermart features the new G7 design concept the company is rolling out across its hypermarkets in Indonesia.
The decision to open in Lombok is due to rising consumer spending in Indonesia’s east.
“This outlet is expected to follow the success of the previous Hypermart outlet which is also located in Mataram, Lombok,” he said in a statement.
“With the development of tourism and infrastructure projects underway, Lombok has a huge potential to grow rapidly.
“With the latest G7 concept, this Hypermart store expected to be a main shopping destination for daily and monthly needs that offers comfort and leading-edge services to customers.”
Matahari is a multi-format modern retailer in Indonesia which operates Hypermart, Foodmart and Boston Health & Beauty branded stores.
In line with the G7 concept, the new store features a new style of gondola shelving with wider aisles to allow easier navigation for customers, and a larger fresh area than previous stores. The fashion and beauty departments are upgraded and expanded to fit the evolving consumers’ lifestyles. Bakery, Ready to Eat, Fresh Food, Bulk Food, Home and Living categories are all also expanded and offer a wider range of products with modern concepts. In the operation, the outlet is engaged with the concept of environmentally friendly by using LED technology.
Today (July 2) Matahari will also reopen its outlet in Bali Galeria. Hypermart Bali Galeria will adopt the latest concept of G7 to follow the modern lifestyle of the locals and tourists.
Questions & Answers
Q.What is the significance of the 111th store opening in Lombok?
What is the significance of the 111th store opening in Lombok?
Matahari Putra Prima chose Lombok due to rising consumer spending in Indonesia’s east and the area's potential for rapid growth from tourism and infrastructure development. They expect it to build on the success of an existing Mataram outlet.
Q.What changes are included in the new G7 design concept?
What changes are included in the new G7 design concept?
The G7 concept includes new gondola shelving with wider aisles for easier navigation, and expanded fresh, fashion, and beauty departments. It also broadens product ranges in bakery, ready to eat, and home and living categories.
Q.Which other Matahari stores are mentioned in the article?
Which other Matahari stores are mentioned in the article?
Matahari also operates Foodmart and Boston Health & Beauty branded stores. Also, the Hypermart Bali Galeria outlet is scheduled to reopen today, adopting the new G7 concept.