Mastercard to Support Scottish Fintech’s APAC Expansion
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Mastercard has announced an expanded strategic partnership with Eedenbull to cover the Asia Pacific as the Scottish fintech eyes a slice of the region’s business-to-business payments market.
Building on its partnership in Europe, Eedenbull will leverage Mastercard’s advisory experience, commercial solutions, and network of customers and partners as it rolls out its new commercial cards platform to banks in the region, the announcement on Tuesday said.
Based in Norway, Scotland, and Singapore, EedenBull is a technology-agnostic innovation company built by banking, payment, and technology professionals. It operates a spend management platform to digitize the slow and costly processing of checks and cash.
«While payment products and services are now more user-friendly, product management is growing more complex and requires access to specialists in marketing, revenue management, IT, legal, regulatory, and many other areas,» Nicki Bull Bisgaard, CEO EedenBull, said in the statement.
Questions & Answers
Q.What is the primary aim of Eedenbull's expansion into the Asia Pacific region?
What is the primary aim of Eedenbull's expansion into the Asia Pacific region?
Eedenbull is looking to enter and capture a share of the business-to-business payments market across the Asia Pacific region. They are rolling out a new commercial cards platform to banks there.
Q.How will Mastercard assist Eedenbull with their expansion efforts?
How will Mastercard assist Eedenbull with their expansion efforts?
Mastercard will support Eedenbull by providing their advisory experience, commercial solutions, and access to their extensive network of customers and partners within the region. This builds on their existing European partnership.
Q.What service does Eedenbull primarily offer to its clients?
What service does Eedenbull primarily offer to its clients?
Eedenbull operates a spend management platform designed to digitise and improve the processing of checks and cash. This helps to reduce the slow and costly aspects of traditional payment methods.
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