Maserati Grows Presence In APAC and Enters Cambodia
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Maserati has announced the opening of a new market in Asia Pacific as the brand enters Cambodia. Maserati is represented in Cambodia by HGB Group. The showroom is situated in Cambodia’s capital Phnom Penh. The facility includes a showroom of 610 sqm displaying the Maserati product line-up and a workshop of 1.760 sqm equipped with 3 work bays.
Bernard Loire, Chief Commercial Officer Maserati, said, “Selecting the right partner and having great products are the foundations for success across the region. Maserati is entering in a period of intense changes with revolutionary new cars, innovations, and projects. Now for us, the focus is strongly on the future, including hybrid and electric models.”
Maserati’s complete range will now be available in Cambodia in addition to more than seventy markets internationally. The company already has partners in Singapore, Malaysia, Thailand, Vietnam, and Indonesia in the South Asian market.
Cambodia is a very promising market for Maserati as the luxury car market is estimated to grow at a Compound Annual Growth Rate of 14 percent from 2017 to 2020.
Questions & Answers
Q.Which company is representing Maserati in the new Cambodian market?
Which company is representing Maserati in the new Cambodian market?
Maserati has partnered with HGB Group to represent its brand in Cambodia. They are responsible for operating the new showroom and workshop facilities in the capital city, Phnom Penh.
Q.What kind of facilities has Maserati opened in Cambodia?
What kind of facilities has Maserati opened in Cambodia?
Maserati has opened a new facility in Phnom Penh, Cambodia. It includes a 610 sqm showroom displaying the complete product line-up and a 1,760 sqm workshop equipped with three work bays.
Q.Why is Maserati entering the Cambodian market now?
Why is Maserati entering the Cambodian market now?
Cambodia is considered a promising market for Maserati because the luxury car market there was estimated to grow at a Compound Annual Growth Rate of 14 percent from 2017 to 2020.
Q.What changes are expected for Maserati's product line-up?
What changes are expected for Maserati's product line-up?
Maserati is entering a period of intense changes, focusing on revolutionary new cars, innovations, and projects. Their future plans include the introduction of hybrid and electric models.
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