Skip to content
RetailNews Asia
Automotive

Maserati And Hiroshi Fujiwara Launch Limited-Edition Capsule Collection of Streetwear Fashion

By Mei Ling Tan
1 min read
Maserati And Hiroshi Fujiwara Launch Limited-Edition Capsule Collection of Streetwear Fashion
Maserati And Hiroshi Fujiwara Launch Limited-Edition Capsule Collection of Streetwear Fashion

Italian automaker Maserati and Fragment founder Hiroshi Fujiwara, one of the most influential designers in streetwear fashion collaborated for the first time earlier this year for the global launch in Tokyo of Maserati meets Fragment. The collaborators have come together once again for the launch of the Fragment meets Maserati, a limited-edition capsule collection of streetwear staples co-created by Fujiwara and Maserati.

The collection comprises two styles of hoodies, oversized t-shirts and a baseball cap emblazoned with the signifiers of these two iconic brands. The Capsule Collection brings together Fujiwara’s rebellious style and Maserati striking design. The Fragment meets Maserati capsule collection is available worldwide at Maserati Stores and on Hypebeast’s e-commerce platform.

Earlier this year, the Italian carmaker and the streetwear designer collaborated to bring the Maserati Ghibli Operanera and the Ghibli Operabianca special-edition cars. These special edition models were limited to only 175 units globally and are meant to symbolise “the deconstruction of convention, a rebirth of hope and unmistakable statements of intent.”

Sprucing up the Ghibli were elements like the premium leather and Alcantara interiors with contrasting silver inserts. The seatbelts were done up in dark blue, while the grille and trident logo were tricked out. Both versions also got the 20-inch Uranus matte black alloy wheels and a badge with the Fragment logo on the C-pillar.

Weekly Briefing

Asia's retail intelligence, in your inbox

We respect your inbox as much as we value your time. That's why we only send carefully curated weekly updates, packed with the most relevant news, trends, and insights from the retail industry across Asia and beyond.

Protected by a quick human check. No spam, ever.