Maruti Suzuki Alto becomes the largest selling car in India, maintains 13 year streak
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According to the latest numbers, the Maruti Suzuki Alto is yet again the best selling car in India. Leading the sales in its 13th consecutive year, the car maker registered sales of over 2.41 lakh units of the Alto in 2016-17.
The fiscal year of 2016-17 saw the Alto contributing about 17 percent of total domestic sales of 1,443,641 units for Maruti Suzuki. The Alto also alone sells more than the total volumes sold in a year by several other passenger car makers individually in India. Out of the 2.41 lakh sales last year more than 21,000 units of the car were exported countries like Sri Lanka, Chile, Philippines, and Uruguay.
Maruti brought the Alto to India back in September 2000 and in its existence of nearly 17 years, the car maker has not only improved it but has sold multiple variants. It is said that the the car’s success has been due to two reasons.
Firstly, Alto has the largest number of variants among the entry level hatchbacks with different fuel, transmission and engine options. Secondly, Maruti Suzuki has a vast distribution network.
“Alto is the No. 1 best-selling brand for 13 consecutive years. This unique distinction is a reflection of Alto’s popularity. I am delighted that Alto once again dominates the car industry in 2016-17,” said RS Kalsi, Executive Director (M&S) at Maruti Suzuki.
“Maruti Suzuki’s unmatched nationwide service network, guaranteed performance and lower maintenance cost, Alto is a natural choice of the customers across India. We are thankful to all our customers for their continued support to Brand Alto. Alto K10 with AGS is the most affordable two pedal technology in the entry segment,” he said.
Questions & Answers
Q.What was the total contribution of Alto sales to Maruti Suzuki's overall domestic sales for the 2016-17 fiscal year?
What was the total contribution of Alto sales to Maruti Suzuki's overall domestic sales for the 2016-17 fiscal year?
For the 2016-17 fiscal year, the Alto contributed approximately 17 percent to Maruti Suzuki's total domestic sales. This amounted to 1,443,641 units sold by the company domestically.
Q.How many units of the Alto were exported in the last year and to which countries?
How many units of the Alto were exported in the last year and to which countries?
More than 21,000 units of the Alto were exported in the last year out of the total sales. These cars were sent to countries including Sri Lanka, Chile, the Philippines, and Uruguay.
Q.What are the main reasons cited for the Alto's continued success in the Indian market?
What are the main reasons cited for the Alto's continued success in the Indian market?
The Alto's success is attributed to having the most variants among entry-level hatchbacks, offering different fuel, transmission, and engine options. Maruti Suzuki's extensive distribution network across India also plays a key role.
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