Martell to unveil heated taste across Asia travel-retail
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The House of Martell is to release a limited-edition expression across Asia travel-retail in time for Chinese New Year, defined as its “most ground-breaking cognac to date”, the Martell Cordon Bleu Intense Heat Cask Finish.
The new listing, which will be available at key travel-retail outlets in Hong Kong International airport (on January 1 2017), Hong Kong borders, Singapore, Taiwan, Shanghai, Beijing, Thailand and Malaysia at $229, is an iconic blend matured for six months, in casks subjected to intense heat, in a method known as “chauffe crocodile”. The process in making this cognac has never been used before at Martell, which uses a much more intense flame to “burn” the oak.
“Martell Cordon Bleu Intense Heat Cask Finish was created with the House of Martell’s core pillars of elegance, complexity and balance in mind,” said Martell Cognac Cellar Master Christophe Valtaud. “It celebrates the daring spirit of Martell Cordon Bleu, the most emblematic of all Martell cognacs, created in 1912 by Edouard Martell, the great-grandson and 10th descendent of the House’s founder. This carefully crafted cognac which is also the embodiment of our House’s spirit of curiosity, is set to again redefine the conventions of cognac and offers connoisseurs in Asia yet another truly unique taste experience,” he noted.
The cognac releases roasted notes of mocha coffee and toasted almonds, characteristic of Martell Cordon Bleu, with sweet spicy notes – candied orange, cinnamon and honey – unleashed on the palate with unexpected intensity.
The Martell Cordon Bleu Intense Heat Cask Finish is packaged in a deep blue box artfully embossed to replicate the crocodile leather-like pattern (charred wood effect) on the oak casks that results from the chauffe crocodile toasting method.
Questions & Answers
Q.What makes the Martell Cordon Bleu Intense Heat Cask Finish different from other Martell cognacs?
What makes the Martell Cordon Bleu Intense Heat Cask Finish different from other Martell cognacs?
This limited-edition cognac is matured for six months in casks subjected to intense heat using a method called “chauffe crocodile”. This process involves a much more intense flame to char the oak than Martell has ever used before.
Q.Which specific flavours can connoisseurs expect from this new Martell expression?
Which specific flavours can connoisseurs expect from this new Martell expression?
Connoisseurs can expect roasted notes of mocha coffee and toasted almonds, characteristic of Martell Cordon Bleu. It also offers sweet spicy notes of candied orange, cinnamon, and honey, which are unleashed on the palate with unexpected intensity.
Q.When and where will this limited-edition Martell cognac become available for purchase?
When and where will this limited-edition Martell cognac become available for purchase?
It will be available for Chinese New Year, starting 1 January 2017, at key travel-retail outlets. These include Hong Kong International Airport, Hong Kong borders, Singapore, Taiwan, Shanghai, Beijing, Thailand, and Malaysia.
Q.How is the packaging of the Martell Cordon Bleu Intense Heat Cask Finish designed to reflect its unique production method?
How is the packaging of the Martell Cordon Bleu Intense Heat Cask Finish designed to reflect its unique production method?
The cognac is packaged in a deep blue box with an artfully embossed pattern. This design replicates the crocodile leather-like effect seen on the charred oak casks, which is a result of the “chauffe crocodile” toasting method.
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