Martell launches fiery new edition of its Cordon Bleu cognac
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Pernod Ricard Travel Retail Asia Pacific has launched Martell Cordon Bleu Intense Heat Cask Finish – a limited edition reinterpretation of the Martell Cordon Bleu — featuring an eye-catching new package design.
Martell Cordon Bleu Intense Heat Cask Finish is created through a toasting and six month finishing process never before used by Martell, which it says results in heightened fruit and spice taste notes. By increasing the heat applied to Martell Oak casks in a technique called ‘chauffe crocodile’, the new cognac “boasts intense aromas, a fruity citrus sweetness, a toasted nuttiness and robust spice”, the company added.
The new limited edition is presented in a deep blue box, artfully embossed to replicate a charred wood effect. Aditionally, invisible thermochromic inks, which react with body temperature, turn fiery red when the box is rubbed, creating the illusion of glowing embers.
Throughout January and February 2017, travellers in Hong Kong International Airport, Singapore Changi Airport, Taiwan Taoyuan International Airport, China and Malaysia airports as well as Hong Kong border shops will be able to experience Martell Cordon Bleu Intense Heat Cask Finish through tasting activities in store.
In addition, to celebrate the Chinese New Year, Asia Pacific travel retail customers who purchase Martell Cordon Bleu Intense Heat Cask Finish will also receive a complimentary special edition red shopping bag.
Questions & Answers
Q.Which specific markets will feature tasting activities for the new Martell Cordon Bleu edition?
Which specific markets will feature tasting activities for the new Martell Cordon Bleu edition?
Travellers can experience tasting activities in January and February 2017 at Hong Kong International Airport, Singapore Changi Airport, Taiwan Taoyuan International Airport, China and Malaysia airports, and Hong Kong border shops.
Q.What is the key difference in the production process for this new limited edition cognac?
What is the key difference in the production process for this new limited edition cognac?
The new cognac is created using a toasting and six-month finishing process never before employed by Martell. This involves increasing the heat applied to Martell Oak casks using a 'chauffe crocodile' technique.
Q.How does the packaging for Martell Cordon Bleu Intense Heat Cask Finish reflect its name?
How does the packaging for Martell Cordon Bleu Intense Heat Cask Finish reflect its name?
The deep blue box features embossed charred wood effects. Also, invisible thermochromic inks react to body temperature, turning fiery red when rubbed, creating the illusion of glowing embers.
Q.What special offer is available to customers purchasing this limited edition in Asia Pacific travel retail?
What special offer is available to customers purchasing this limited edition in Asia Pacific travel retail?
Asia Pacific travel retail customers who buy Martell Cordon Bleu Intense Heat Cask Finish will receive a complimentary special edition red shopping bag, celebrating Chinese New Year.