Martell embarks on Legendary Journeys in Asia Travel Retail

Martell has designed a limited edition gift box which contains Martell Cordon Bleu and a complimentary Martell XO miniature.

The Martell Legendary Journeys gift box features a design which celebrates Martell Cordon Bleu’s heritage and will be available exclusively in Asia travel retail throughout January and February.

Martell all around the world: the gift pack is available exclusively in Asia travel retail

Created by graphic designer Neil Stevens, the gift pack features a map of the cities and countries linked with Martell Cordon Bleu’s history since its creation in 1912. Officially launched at Monte-Carlo’s grand Hotel de Paris, Martell Cordon Bleu is said to have proved an “immediate success”. Memorable moments in the product’s history include being served aboard the Queen Mary II on its maiden voyage in May 1936 and making its debut on Concorde in 1977 and the Orient Express in 1986.

Key product showcases of Martell Legendary Journeys, priced at US$229, will take place in Hong Kong International Airport, Hong Kong Anway border shops, Singapore Changi Airport, Bangkok International Airport, Kuala Lumpur International Airport, Taipei Taoyuang Airport, Tokyo Narita Airport, Beijing Airport and Shanghai Airport.