Martell adds Asia travel-retail exclusive Millésime 1972

Martell has unveiled its third addition to the Millésime Collection, called Millésime 1972, made exclusive to Asia travel-retail.

The Martell Millésime 1972 is a limited-edition series with only 3,500 units numbered and bottled worldwide, of which 2,500 are exclusive to Asia’s travel-retail market, available at $838 with key product showcases in Hong Kong , Taoyuan, Changi and Kuala Lumpur International airports.

The Martell Millésime 1972 bottle is inspired by the Martell “montre”, a small cylindrical carafe traditionally used to present samples of the various eaux-de-vie to the Cellar Master for blending. A vintage eau-de-vie, Millésime 1972’s sensory fullness has come of age after 43 years in old barrels and a resting period in the Chais de la Coquille, the Martell House’s oldest cellar in Cognac.

Martell Millésime 1972 celebrates the expertise of the House, the perpetuating savoir-faire initiated by Jean Martell in 1715, with the promise of an unforgettable tasting experience.