Martell adds Asia travel-retail exclusive Millésime 1972
In this article (5)
Martell has unveiled its third addition to the Millésime Collection, called Millésime 1972, made exclusive to Asia travel-retail.
The Martell Millésime 1972 is a limited-edition series with only 3,500 units numbered and bottled worldwide, of which 2,500 are exclusive to Asia’s travel-retail market, available at $838 with key product showcases in Hong Kong , Taoyuan, Changi and Kuala Lumpur International airports.
The Martell Millésime 1972 bottle is inspired by the Martell “montre”, a small cylindrical carafe traditionally used to present samples of the various eaux-de-vie to the Cellar Master for blending. A vintage eau-de-vie, Millésime 1972’s sensory fullness has come of age after 43 years in old barrels and a resting period in the Chais de la Coquille, the Martell House’s oldest cellar in Cognac.
Martell Millésime 1972 celebrates the expertise of the House, the perpetuating savoir-faire initiated by Jean Martell in 1715, with the promise of an unforgettable tasting experience.
Questions & Answers
Q.How many units of the Martell Millésime 1972 are available globally, and how many are allocated specifically for Asia's travel-retail market?
How many units of the Martell Millésime 1972 are available globally, and how many are allocated specifically for Asia's travel-retail market?
There are 3,500 numbered and bottled units available worldwide. Of these, 2,500 units are exclusive to Asia’s travel-retail market, making it a limited-edition series for that region.
Q.What is the price of the Martell Millésime 1972, and in which airport locations can it be purchased?
What is the price of the Martell Millésime 1972, and in which airport locations can it be purchased?
The Martell Millésime 1972 is available at $838. Key product shows for purchase are located in Hong Kong, Taoyuan, Changi, and Kuala Lumpur International airports across Asia.
Q.What inspired the design of the Martell Millésime 1972 bottle?
What inspired the design of the Martell Millésime 1972 bottle?
The bottle design is inspired by the Martell “montre”. This is a small cylindrical carafe traditionally used to present samples of various eaux-de-vie to the Cellar Master for blending purposes.
Q.What is the age of the eau-de-vie used in the Millésime 1972, and where did it undergo its resting period?
What is the age of the eau-de-vie used in the Millésime 1972, and where did it undergo its resting period?
The vintage eau-de-vie has aged for 43 years in old barrels. Following this, it underwent a resting period in the Chais de la Coquille, Martell House’s oldest cellar in Cognac.
Reader pulse
Is Martell's Asia travel-retail exclusive a smart move?
21,600 votes so far