Marni reopens Shanghai boutique
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Marni China has reopened its renovated boutique in Shanghai’s Reel Department Store in the downtown district of Jing’An.
To celebrate the event, the Italian luxury fashion brand hosted its first-ever Marni Christmas Carnival.
This featured a limited-edition range of “Marni Visitors”, puppets the brand commissions from Colombian artisans for the festive season each year. A portion of proceeds from the sale of the puppets worldwide go to the Milan-based children’s charity Piccolo Principe.
In addition, five limited-edition trunk bags were also designed for the carnival.
The Shanghai store is one of 15 the brand has in China.
Founded in 1994, Marni has been undergoing a transformation since creative director Francesco Risso took over from founder/designer Consuelo Castiglioni last year. Risso was previously the designer of Prada womenswear.
Questions & Answers
Q.What special items were available to mark the reopening of the Shanghai store?
What special items were available to mark the reopening of the Shanghai store?
The reopening featured a limited-edition range of “Marni Visitors” puppets, commissioned from Colombian artisans. Also, five limited-edition trunk bags were designed specifically for the Marni Christmas Carnival event held to celebrate the occasion.
Q.Which charity benefits from the sale of the special puppets?
Which charity benefits from the sale of the special puppets?
A portion of the proceeds from the worldwide sale of the “Marni Visitors” puppets goes to Piccolo Principe, a children’s charity based in Milan. This initiative is part of Marni's festive season tradition.
Q.How many Marni stores are there in China, including this reopened Shanghai location?
How many Marni stores are there in China, including this reopened Shanghai location?
The Shanghai store in Reel Department Store is one of 15 Marni boutiques the brand currently operates across China. This network indicates the brand's presence and market focus in the region.
Q.When did the new creative director take over the brand?
When did the new creative director take over the brand?
Francesco Risso took over as creative director last year, succeeding founder/designer Consuelo Castiglioni. His appointment is part of Marni's ongoing transformation, following his previous role as designer of Prada womenswear.
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