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Marie France Van Damme opens stores in Miami

By Maria Santos
1 min read
Marie France Van Damme
Marie France Van Damme
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Hong Kong-based designer Marie France Van Damme has entered into a long-term lease agreement with Bal Harbour Shops in Florida.

The luxury resort wear designer initially opened her first Florida store at Bal Harbour Shops in January last year as a temporary pop-up shop, which operated through to last July. The updated boutique will reopen in its new unit in January.

The new 800sqft store will continue to offer Marie France Van Damme’s exclusive collections of “Dolce Vita” essentials, including day dresses and evening wear, resort wear, bathing suits, and caftans.

The boutique will feature teak wood, bronze panels, and embossed crocodile leathers with textiles and finishes reflective of the designer’s flagships in London and Hong Kong.

“Miami is a vibrant fashion capital,” said Van Damme. “Like me, our customer travels around the world, and she needs to find things that will look beautiful during the day as well as at night; from the beach to a cocktail or dinner in the evening. It has always been a dream of mine to open a store at Bal Harbour Shops, and after extending our pop-up shop there as a result of a successful year, we are honored to create a more permanent home for our clients in one of the world’s most exclusive luxury shopping destinations.”

Marie France Van Damme plans to continue to open new stores across the globe, focusing on cities that both inspire the designer and appeal to her “sophisticated, jet-set clientele”.

Questions & Answers

Q.

Why did Marie France Van Damme choose to open a permanent store at Bal Harbour Shops?

A.

The designer stated it had always been a dream to open a store there. After a successful year with the temporary pop-up, extending its operation, they decided to establish a more permanent presence for their clients.

Q.

What type of products will be available in the new Miami store?

A.

The new boutique will continue to offer Marie France Van Damme’s exclusive "Dolce Vita" essentials. These include day dresses, evening wear, resort wear, bathing suits, and caftans, catering to a jet-set clientele.

Q.

What design elements will the new Miami store incorporate?

A.

The boutique will feature teak wood, bronze panels, and embossed crocodile leathers. These textiles and finishes are intended to reflect the aesthetic of the designer’s flagship stores in London and Hong Kong.

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