Marie France Van Damme launches Fall 2019 capsule collection
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Hong Kong-based fashion designer Marie France Van Damme has released a new capsule collection.
Retailing from US$500–$2000, the new Fall 2019 capsule collection is available as of this month.
Photographed by Edwin Datoc in the industrial alleys of Kwun Tong in Kowloon – an area is known for its textile industry history and that also houses Marie France Van Damme’s office and atelier for the last 30 years – the campaign features model Hou Jing Cui set against the cityscape.
“I think of my new capsule collection as the perfect blend of East and West,” said Marie France Van Damme. “Kowloon is the perfect backdrop for my latest collection inspired by the city I love and call home. We are proud of our atelier’s history and heritage and excited to share our new campaign.”
The collection uses the designer’s signature black, white, and gold palette in luxurious fabrics from French lace to metallic-toned Italian weaves and light Chinese silks. New this season is a collection of full-length lightweight cotton and wool tweed coats.
Marie France Van Damme has 13 boutiques and more than 100 retail locations in international destinations from London to Dubai.
Questions & Answers
Q.What is the price range of items in the new Fall 2019 capsule collection?
What is the price range of items in the new Fall 2019 capsule collection?
The new Fall 2019 capsule collection retails from US$500 to US$2000. It offers a range of pieces within this price bracket for customers.
Q.Which materials and colours characterise Marie France Van Damme's new collection?
Which materials and colours characterise Marie France Van Damme's new collection?
The collection features the designer's signature black, white, and gold palette. It uses luxurious fabrics such as French lace, metallic-toned Italian weaves, and light Chinese silks.
Q.How many retail locations does Marie France Van Damme currently have worldwide?
How many retail locations does Marie France Van Damme currently have worldwide?
Marie France Van Damme has 13 boutiques and more than 100 retail locations internationally. These are found in various destinations, including London and Dubai.
Q.Why was Kowloon chosen as the backdrop for the campaign photos?
Why was Kowloon chosen as the backdrop for the campaign photos?
Kowloon was chosen as it is an area known for its textile industry history and where Marie France Van Damme's office and atelier have been located for 30 years. The designer described it as the perfect backdrop for the collection inspired by the city.
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