Maria Grazia Chiuri collection for Dior pop-up

In this article (4)
Singapore is among seven international cities where Dior is launching pop-up stores to unveil its spring/summer ready-to-wear collection, the first designed by its new creative director Maria Grazia Chiuri.

The pop-ups revisit the Dior heritage in a contemporary spirit with a message, says the French luxury group.
Los Angeles and Paris are first with the stores, with the roll-out continuing in Japan, Dubai, Seoul, Beijing and Shanghai.
Singapore’s Dior pop-up opens at Ion Orchard on Thursday and will be open until March 22.
Questions & Answers
Q.Which specific collection is being showed at these pop-up stores?
Which specific collection is being showed at these pop-up stores?
The pop-up stores are unveiling the spring/summer ready-to-wear collection. This is the first collection designed by Dior's new creative director, Maria Grazia Chiuri.
Q.How long will the Dior pop-up store be open in Singapore?
How long will the Dior pop-up store be open in Singapore?
The Singapore Dior pop-up, located at Ion Orchard, opens on Thursday. It will remain open for a limited period, concluding its operation on March 22.
Q.Which other global cities are hosting these Dior pop-up stores?
Which other global cities are hosting these Dior pop-up stores?
Besides Singapore, the pop-up stores are launching in six other international cities. These include Los Angeles, Paris, Japan, Dubai, Seoul, Beijing, and Shanghai as part of the global roll-out.
Reader pulse
Is this multi-city pop-up strategy effective for a luxury launch?
16,054 votes so far



