Malaysians are more Save-vy than Singaporeans

While online Cashback still sounds new to locals, ShopBack is confident of its future as this concept has been introduced and is widely used by China, UK and US shoppers for more than a decade.

“There is a bunch of loyalty programmes for offline retail in Malaysia but none comparable to ShopBack’s scale in the online retail space prior to our entry. We reward users in cash form, of which can be transferred into a bank account once it gets validated. What’s better is users are able to stack this on top of their credit card’s Cashback. On the other hand, online merchants see us as a valuable partner in promoting their business to the right target audience and retaining existing customers. We might earn less by sharing our commission with users as Cashback, but this triple-win model will help us go a long way,” Alvin said.

To better support customers in their purchasing journey, ShopBack Malaysia extended its team to support live chat on web, mobile and app platform, as well as Facebook. It also upgraded its app to enable users access to purchase mobile reloads and internet packages offers within one tap, and implemented OTP (one-time-password) for a secure payout process.

Recently, it also rolled out a ‘partial Cashback’ feature where a user can choose to withdraw any available Cashback amount (minimum RM10) from ShopBack to his/her bank account, or utilise it to settle phone bills (Maxis users only). The company is also looking to expand payout options via potential partnerships with popular brands and other loyalty programme providers.

“Moving forward, we want ShopBack to be more than just Cashback. If you look at our app, there’s an exclusive function that allows our users to quickly compare rides and make a decision on the go. That is the kind of smarter way of living that we envision, and we hope to achieve greater milestones with our users in the near future.”