Malaysian coffee chain OldTown White Coffee enters The Philippines
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The Ipoh-based coffee chain, which has approximately 200 outlets across Malaysia, joins The Coffee Bean & Tea Leaf, CoCo Fresh Tea & Juice, Tealive and Wouldulike Specialty Coffee at the shopping centre. In January 2023, OldTown White Coffee announced plans to open 50 new outlets across Malaysia this year, targeting growth in the country’s northern and eastern suburban regions. The coffee chain also has stores in Singapore, Indonesia and Hong Kong.
OldTown White Coffee, which also manufactures and distributes packaged instant coffee products to supermarkets across southeast Asia, was acquired by JDE Peet’s for $361m in 2017.
World Coffee Portal research forecasts the Filipino branded coffee shop market will exceed 2,000 outlets by 2025.
OldTown White Coffee is the latest branded coffee chain to enter the Philippines in the last 12 months, with Paris-based boutique café group Café Kitsuné and South Korea’s value-focused Paik’s Coffee among those to debut in the country.
Japan’s % Arabica has also announced it will relaunch in the Philippines this year with two stores in Manila’s Bonifacio Global City financial business district.
Further demonstrating opportunities for branded coffee chains in the Philippines, in April 2023 domestic start-up Pickup Coffee raised more than $26m to scale its value-focused coffee shop concept.
Questions & Answers
Q.Which other countries has OldTown White Coffee already expanded into internationally?
Which other countries has OldTown White Coffee already expanded into internationally?
OldTown White Coffee has previously established a presence in Singapore, Indonesia, and Hong Kong. The Philippines now becomes its fourth international market, building on its existing global footprint before this latest expansion.
Q.What are OldTown White Coffee’s expansion plans for its home market this year?
What are OldTown White Coffee’s expansion plans for its home market this year?
OldTown White Coffee plans to open 50 new outlets across Malaysia this year. The company is specifically targeting growth in the country’s northern and eastern suburban regions, aiming for further outlet growth in the second half of 2023.
Q.Who acquired OldTown White Coffee and when did this acquisition take place?
Who acquired OldTown White Coffee and when did this acquisition take place?
OldTown White Coffee was acquired by JDE Peet’s in 2017. The acquisition was valued at $361 million, integrating the Malaysian coffee chain into the larger coffee and tea conglomerate.
Q.What is the forecast for the Filipino branded coffee shop market by 2025?
What is the forecast for the Filipino branded coffee shop market by 2025?
Research by World Coffee Portal forecasts that the Filipino branded coffee shop market is expected to exceed 2,000 outlets by 2025. This projection highlights the significant growth potential and increasing competition in the region.
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