Major push in Kuala Lumpur by HKTDC
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A major promotion for Hong Kong as an international business centre and lifestyle trendsetting city is being run in Kuala Lumpur by the Hong Kong Trade Development Council (HKTDC).
“In Style, Hong Kong” includes offers a range of events involving top business professionals and leading brands from Hong Kong.
Already the campaign has been a success in Jakarta in 2015 and in Bangkok last year, says HKTDC regional director Peter Wong.
“Malaysia was Hong Kong’s 10th-largest trading partner last year and fourth-largest among Asean countries. Our campaign in Kuala Lumpur focuses on promoting Hong Kong’s professional services and leading brands. Our objective is to forge wider co-operation and to generate more business opportunities for both cities.”
Key events
Key events include a symposium, an expo and gala dinner, and a series of citywide promotion events until the end of next month.
The “In Style, Hong Kong” Symposium at the Mandarin Oriental Kuala Lumpur on November 7 main session will be chaired by MaLogic CEO Professor Royce Yuen with speakers from HPA, LF Logistics and Pixels examining how Hong Kong service companies can help Malaysian companies expand their business.
Five thematic sessions will follow:
E-commerce Logistics The impact of cross-border e-commerce on logistics will be examined by representatives of Chow Tai Fook Jewellery Group, Lazada Group and Malaysian Chamber of Commerce.
“Already the campaign has been a success in Jakarta in 2015 and in Bangkok last year, says HKTDC regional director Peter Wong.”
Fintech Prospects in fintech will be discussed by representatives of Ernst & Young, JP Asia Partners, Malaysian Chamber of Commerce, Maybank and Value Partners Group.
Smart City Forum Smart city development will be examined by executives of the EID Committee, Hong Kong Public Key Infrastructure Forum, Nexusguard and The Smart City Consortium.
Innovative Design & Marketing Creative branding will include speakers from LAAB, PricewaterhouseCoopers Hong Kong, Sun Mobile Communication and WE Marketing Group.
Legal Risk Management
Legal professionals from Hong Kong feature on this panel including members of The Law Society of Hong Kong and the Hong Kong Bar Association committee on arbitration.
The expo will feature 40 exhibitors showcasing home electronics, gifts, fashion accessories, fine jewellery and watches, and eco-friendly products. Exhibiting brands include Chinese Arts & Crafts, Chow Tai Fook, ECO Concepts and Team Green. There will also be a display of award-winning products from the Hong Kong Smart Design Awards.
A gala dinner will be held after the symposium will enable 500 of Malaysia and Hong Kong’s political, business and community leaders to network. Michelin Star chef Alvin Leung will create four dishes, and there will be a fashion parade showcasing batik styles from six Hong Kong designers as well as an interactive photography gallery.
To promote the event to consumers, the HKTDC has launched a series of promotions engaging 140 Kuala Lumpur restaurants and retail outlets, in partnership with 30 Hong Kong and Malaysian brands.
Activities include fashion and culinary experiences.
Questions & Answers
Q.Which Malaysian organisations are participating in the symposium's thematic sessions?
Which Malaysian organisations are participating in the symposium's thematic sessions?
The Malaysian Chamber of Commerce will have representatives in the E-commerce Logistics and Fintech sessions. Maybank will also have a representative discussing fintech prospects at the event.
Q.Which Hong Kong design awards will be featured at the expo?
Which Hong Kong design awards will be featured at the expo?
The expo will include a display of products that have won awards from the Hong Kong Smart Design Awards. This display will be part of the overall exhibition showing various product categories.
Q.Who will be cooking at the gala dinner following the symposium?
Who will be cooking at the gala dinner following the symposium?
Michelin Star chef Alvin Leung is scheduled to create four dishes for the gala dinner. This event aims to bring together political, business, and community leaders from both cities.
Q.How many retail outlets and restaurants are involved in the consumer promotions?
How many retail outlets and restaurants are involved in the consumer promotions?
The HKTDC has launched promotions engaging 140 restaurants and retail outlets across Kuala Lumpur. These activities are in partnership with 30 Hong Kong and Malaysian brands to promote the event to consumers.
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