Maison Kitsuné Targets $100 Million in Sales from Its Expansion Plan
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Parisian ready-to-wear label Maison Kitsune has announced plans to expand in Asia. The firm is targeting €100 million in sales with an ambitious store rollout in the region, as well as establishing a genderless label and branded hotel in Bali. It already operates 16 stores in Paris, the US, Japan and Hong Kong, with a product line carried at 400 additional stockists.
On Friday, Maison Kitsune will open its first flagship and cafe in Seoul, partnering with South Korean conglomerate Samsung. Next year, the brand will open in Indonesia and greater China, where it plans to open more than 50 stores within the next four years.
Japanese fashion group Stripe International took a minority stake in the company two years ago, helping the firm achieve €40 million (US$46 million) in sales last year.
Co-founder Gildas Loaec says the company is at a turning point.
“We have a good momentum and a lot of followers; we want to expand our growth further. Within the next five years we aim to generate €100 million in annual revenue.”
Questions & Answers
Q.What is Maison Kitsuné's primary goal with its new expansion plan?
What is Maison Kitsuné's primary goal with its new expansion plan?
Maison Kitsuné aims to generate €100 million in annual revenue within the next five years. This will be achieved through an ambitious store rollout in Asia, establishing a genderless label, and opening a branded hotel in Bali.
Q.How many stores does Maison Kitsuné currently operate globally?
How many stores does Maison Kitsuné currently operate globally?
Maison Kitsuné currently operates 16 stores across Paris, the US, Japan, and Hong Kong. Their products are also stocked at an additional 400 locations worldwide, expanding their retail presence beyond their own boutiques.
Q.Which markets will Maison Kitsuné be entering next year as part of its expansion?
Which markets will Maison Kitsuné be entering next year as part of its expansion?
Next year, Maison Kitsuné plans to open new locations in Indonesia and greater China. The brand intends to launch more than 50 stores in greater China alone within the following four years.
Q.Who is Maison Kitsuné partnering with for its new Seoul flagship store and cafe?
Who is Maison Kitsuné partnering with for its new Seoul flagship store and cafe?
Maison Kitsuné is partnering with the South Korean conglomerate Samsung for the opening of its first flagship store and cafe in Seoul. This collaboration marks a significant step in their Asian expansion strategy.
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