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LVMH results down off Hong Kong protest effect

By Wei Zhang
1 min read
MK BJ669 LVMH G 20110204165819
MK BJ669 LVMH G 20110204165819
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Luxury goods group LVMH has shrugged off the impact of the recent Hong Kong protests and global economic uncertainty, recording a 19 percent increase in sales of leather goods and fashion during the third quarter.

The Paris-headquartered group singled out its Louis Vuitton and Christian Dior brands as major contributors to the rise, describing their performance as “remarkable.’.

Analysts at Bloomberg said the group’s performance allays some concerns about the effects of the Hong Kong disruptions, “showing that the Chinese demand that is increasingly driving growth in the industry remains robust”.

In short, while Mainland Chinese consumers are shunning Hong Kong, they are still buying goods elsewhere, including at home where tariffs have eased.

In August, the month when protests closed Hong Kong International Airport and inbound tourist numbers plummeted, luxury goods sales in the territory plunged about 40 percent and some retailers have flagged even greater declines in the subsequent weeks.

“We believe that the bulk of the Hong Kong weakness has been compensated in other markets,” Citi analyst Thomas Chauvet said in a note, as reported by Bloomberg. “This sets the bar pretty high for peers.”

LVMH’s share price surged 5.5 percent after the results were released this week and the stock is up by about 45 percent year to date.

Overall group sales – including through its Sephora cosmetics division – rose 11 percent to US$14.6 billion, well ahead of analyst predictions of around 9 percent.

“The US and Europe saw good progress in the third quarter, as did Asia, despite the difficult context in Hong Kong,” the company said in an earnings statement.

Questions & Answers

Q.

Which specific brands were noted as major contributors to LVMH's sales increase in leather goods and fashion?

A.

The article states that Louis Vuitton and Christian Dior were singled out as major contributors to the 19 percent rise in sales for leather goods and fashion. Their performance was described as “remarkable” by the group.

Q.

How did the Hong Kong protests impact luxury goods sales within the territory itself?

A.

Luxury goods sales in Hong Kong plunged by about 40 percent in August, when protests closed the airport and tourist numbers fell. Some retailers have reported even greater declines since then.

Q.

What was the overall sales increase for the LVMH group, including its Sephora division, in the third quarter?

A.

Overall group sales, which include the Sephora cosmetics division, rose by 11 percent to US$14.6 billion. This performance significantly exceeded analyst predictions of approximately 9 percent.

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