Skip to content
Fashion

LVMH is “eyeing stakes” in OFF-WHITE‘s parent company

By Rajiv Menon
1 min read
LVMH
LVMH
In this article (4)

LVMH is “eyeing stakes” in OFF-WHITE‘s parent company, New Guards Group, WWD reports. If the rumors are true, the move would bring LVMH Moët Hennessy Louis Vuitton even closer to fashion’s main man, Virgil Abloh, the founder of OFF-WHITE and artistic director of menswear at Louis Vuitton.

New Guards Group Holding SpA is a Milan-based holding company that also looks after OFF-WHITE as well as Palm Angels, Heron Preston, and Marcelo Burlon County of Milan.

This is not the only venture on the cards over at LVMH at the moment, either. The company is reportedly also making moves to create Rihanna her own luxury fashion house.

Questions & Answers

Q.

Which company is LVMH reportedly interested in acquiring a stake in?

A.

LVMH is reportedly interested in acquiring a stake in New Guards Group, the parent company of fashion brand OFF-WHITE. This move would bring them closer to OFF-WHITE's founder, Virgil Abloh.

Q.

What other brands are managed by New Guards Group?

A.

Beyond OFF-WHITE, New Guards Group Holding SpA, which is based in Milan, also manages brands including Palm Angels, Heron Preston, and Marcelo Burlon County of Milan.

Q.

What other significant business venture is LVMH currently pursuing?

A.

LVMH is reportedly also in the process of creating a new luxury fashion house for the artist and entrepreneur Rihanna. This indicates a busy period for the conglomerate.

Background from the Retail Academy

Background guides from the Retail Academy, free to read.

  • Supply chain

    Supply chains in Southeast Asia

    Why a supply chain that works in Singapore breaks in Indonesia, and what retailers change when they cross a border: sourcing, ports, customs, warehousing and…

    Retail Operations · 12 min read

  • Consumer trends

    Consumers in Brunei

    Segments, digital behaviour, price sensitivity and the buying patterns that shape assortment and promotion in Brunei.

    Asia Market Guides · 8 min read

  • General

    AI in retail

    A practical map of where AI already pays off in retail, from demand forecasting and pricing to search, customer service and store operations, and where the h…

    Retail Operations · 11 min read

  • General

    Loyalty and membership design

    Points, tiers or paid membership: which mechanic fits which business, what a loyalty programme actually costs, and how to measure incremental effect instead…

    Retail Leadership · 11 min read

Weekly Briefing

Asia's retail intelligence, in your inbox

Monday, Wednesday and a Friday Weekly Wrap: the retail stories, numbers and moves that mattered across Asia. Nothing else, and you can unsubscribe in one click.

  • Top industry moves and market shifts
  • Weekly data-driven analysis from across Asia
  • Monday, Wednesday and the Friday Weekly Wrap

Read by retail operators, investors and brand teams across Asia.

Protected by a quick human check. No spam, ever. Unsubscribe in one click.

SecureGDPR ready