LVMH finally makes Fenty fashion plans Public
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The fashion industry’s worst-kept secret is now official: LVMH has, at last, confirmed it is extending its partnership with singer and celebrity Rihanna into fashion.
“Everybody knows Rihanna as a wonderful singer, but through our partnership at Fenty Beauty, I discovered a true entrepreneur, a real CEO, and a terrific leader,” said LVMH chairman and CEO Bernard Arnault.
As a result, LVMH and Robyn Rihanna Fenty will launch a new luxury Maison headquartered in Paris called Fenty. LVMH says it will be centered on Rihanna, developed by her, and will be shaped by her vision in ready to wear, shoes and accessories. It will launch in the Northern Hemisphere Spring of this year.
“Designing a line like this with LVMH is an incredibly special moment for us,” said Rihanna. “Mr. Arnault has given me a unique opportunity to develop a fashion house in the luxury sector, with no artistic limits. I couldn’t imagine a better partner both creatively and business-wise, and I’m ready for the world to see what we have built together.”
Arnault added: [Rihanna] naturally finds her full place within LVMH. To support Rihanna to start up the Fenty Maison, we have built a talented and multicultural team supported by the group resources. I am proud that LVMH is leading this venture and wish it will be a great success.”
News of the new venture first broke in January when online portal WWD and the New York Times cited multiple unnamed sources confirming plans.
The new Maison has launched a website: www.fenty.com
Questions & Answers
Q.Which specific fashion categories will the new Fenty luxury Maison include?
Which specific fashion categories will the new Fenty luxury Maison include?
The new luxury Maison, Fenty, will focus on ready-to-wear, shoes, and accessories. It will be developed by Rihanna herself and shaped by her vision for these product lines.
Q.When is the Fenty luxury fashion line expected to be launched?
When is the Fenty luxury fashion line expected to be launched?
LVMH and Rihanna plan to launch the new Fenty luxury fashion line in the Northern Hemisphere Spring of this year. This is the official debut of their extended partnership in fashion.
Q.Who will lead the new Fenty luxury Maison established by LVMH and Rihanna?
Who will lead the new Fenty luxury Maison established by LVMH and Rihanna?
The Fenty luxury Maison will be headquartered in Paris and centered on Rihanna. LVMH states it will be developed by her and shaped by her unique vision, with support from a talented team.
Q.Where will the new Fenty luxury Maison be based geographically?
Where will the new Fenty luxury Maison be based geographically?
The new luxury Maison, Fenty, created through the partnership between LVMH and Rihanna, will be officially headquartered in the city of Paris. This will be its central operational base.
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