LVMH-backed L Catterton invests in Japanese cosmetics company Etvos

Japanese cosmetics brand Etvos has received a significant investment from global private-equity firm L Catterton’s Asia fund.

The LVMH and Groupe Arnault-backed fund will partner with Etvos’s existing management to extend growth, with special attention to expanding store footprints and enhancing customer experiences.

Following the completion of this investment, LVMH Japan president Norbert Leuret and Chanel G.K former special advisor Masatoshi Kuroda will join Etvos as non-executive directors to enhance the board composition.

“This investment is a testament to the tremendous efforts and hard work of the Etvos team and we are pleased to partner with L Catterton as we accelerate our growth,” said Etvos CEO Hifumi Ogawa. “We look forward to leveraging L Catterton’s unmatched sector expertise and wide network of industry contacts as we expand our retail footprint, enhance the customer experience, and further expand our high-quality product portfolio.”

The investment is L Catterton’s first in a Japanese cosmetics brand.