Luxury Italian fashion lands in Indonesia
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A new chain of stores selling “super premium” luxury Italian fashion has debuted in Indonesia.
Founded by local entrepreneur Ricky Ahluwalia, True Italy has opened its first store in Jakarta’s Plaza Menteng.
Ahluwalia says True Italy aims to sell premium Italian fashion brands at low prices – “It’s like buying gold at the price of silver”.
But there is a catch: Ahluwalia’s business model is to buy previous season’s collections at closeout prices.
“True Italy not only performing business, but also serving the market, fulfilling dreams of individuals, who now have access to super luxury Italian fashion items at prices comparable to normal department store brands.”
Ahluwalia has more than 15 years experience in the fashion retail industry, after graduating from USCLA. His most recent role before founding True Italy was CEO of Royal Indo Traders.
True Italy will initially focus on the Jakarta market where more stores as planned.
Ahluwalia says his aim is to become “the leading multi branded Italian retail chain in Indonesia”.
Questions & Answers
Q.What is the core business model of True Italy?
What is the core business model of True Italy?
True Italy’s business model involves purchasing previous season’s luxury Italian fashion collections at closeout prices. This allows them to sell these items at lower prices to customers in Indonesia.
Q.Where has True Italy opened its first store?
Where has True Italy opened its first store?
True Italy has opened its inaugural store in Jakarta. The specific location mentioned in the article is Plaza Menteng.
Q.What is Ricky Ahluwalia's prior experience in the fashion retail industry?
What is Ricky Ahluwalia's prior experience in the fashion retail industry?
Ricky Ahluwalia has over 15 years of experience in fashion retail. Before founding True Italy, he served as the CEO of Royal Indo Traders.