Luxba Group selected as the new partner for Sergio Rossi

A new strategic partnership with brand management company Luxba Group will help Sergio Rossi open franchise stores across China.

Following a full relaunch, the Italian women’s luxury shoe company has also signed an agreement with Hong Kong billionaire entrepreneur Adrian Chen to help achieve growth in China.

Sergio Rossi last year closed its 10 franchise stores in China it had opened with another distributor. In changing partners, it hopes to make a “solid relaunch” in the country.

“We chose a partner with the resources, experience and a vision in line with ours to help us go further,” says Sergio Rossi CEO Riccardo Sciutto. “The Luxba Group, with Adrian’s network, makes for such a partnership.”

Details of the agreement have not been disclosed.

Cheng, who is also executive director of jewellery manufacturer/retailer Chow Tai Fook Jewellery Group, six months ago launched C Ventures with the aim of creating a stable of brands and digital platforms specifically aimed at millennials and generation Z, a target market for Sergio Rossi. Already the venture has attracted brands like Disquared2 and Moschino.