Lush opens the world’s first language-free concept store in Japan
In this article (4)
Foreign Lush customers in Japan can now shop without language barriers as the brand launches the first language-free concept store in Shinjuku district.
By using AI technology, the UK cosmetics retailer helps its customers enjoy their retail experience without words as they use digital functions, including interactive walls and app-controlled lighting, to locate and choose their favorite products.
“Shinjuku represents the ultimate version of what we want from a shop. Importantly, it was the first time our tech warriors and brand and shop design teams collaborated to create a retail space in a digital age,” said Adam Goswell, tech R&D manager at Lush.
Besides being its first language-free concept store, Lush Shinjuk
Questions & Answers
Q.What is the primary purpose of Lush's new concept store in Japan?
What is the primary purpose of Lush's new concept store in Japan?
The store aims to allow foreign customers to shop without language barriers by using AI technology and digital functions. It helps them enjoy the retail experience without needing spoken or written language assistance.
Q.How does Lush's new Shinjuku store enable a language-free shopping experience?
How does Lush's new Shinjuku store enable a language-free shopping experience?
The store uses AI technology and digital functions, such as interactive walls and app-controlled lighting, to help customers locate and choose products. This allows shopping to occur without verbal or written communication.
Q.Who was involved in creating the new concept store in Shinjuku?
Who was involved in creating the new concept store in Shinjuku?
Adam Goswell stated that Lush's tech warriors and brand and shop design teams collaborated on creating the retail space. This was their first time working together in this manner.