Lumine revealed Indonesia expansion
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Japanese urban retail concept Lumine is set to open its first store in Jakarta in December.
Opened in partnership with local retailer Time International, the store at the Plaza Indonesia mall will be Lumine’s second overseas location. The launch is timed to commemorate the 60th anniversary of the establishment of diplomatic relations between Indonesia and Japan.
President and CEO of Lumine Yuji Morimoto said: “We are very excited to launch our second overseas store, to collaborate with a leading retailer Time International, in Plaza Indonesia. For both Indonesia and Japan, this year is a meaningful anniversary. We hope to become a place that stimulates the sensibilities of our customers, not just a place where they can purchase products.”
The approximately 1200sqm specialty store offers chic Japanese lifestyle and fashion brands.
Offerings include womenswear, menswear, miscellaneous lifestyle goods, and a café. Its main target customers are independent women with a global outlook who are sensitive to trends and possess unique and distinctive styles.
Lumine operates 15 branches in Japan and one in Singapore, which opened last November.
Questions & Answers
Q.Which local retailer is Lumine partnering with for their new Jakarta store?
Which local retailer is Lumine partnering with for their new Jakarta store?
Lumine is collaborating with Time International, a local retailer, for the launch of its first store in Jakarta, located at the Plaza Indonesia mall.
Q.What is the approximate size of the new Lumine store in Jakarta?
What is the approximate size of the new Lumine store in Jakarta?
The new specialty store in Jakarta, offering fashion and lifestyle brands, is approximately 1200 square metres in size.
Q.How many branches does Lumine operate in Japan?
How many branches does Lumine operate in Japan?
Lumine operates 15 branches within Japan, in addition to its overseas locations in Singapore and the upcoming store in Jakarta.
Q.What type of customer is Lumine primarily targeting with its new Jakarta store?
What type of customer is Lumine primarily targeting with its new Jakarta store?
The primary target customers are independent women who have a global outlook, are sensitive to trends, and possess unique and distinctive styles.
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