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Luk Fook sales recover from three-year slide

By Wei ZhangChina
1 min read
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After 12 consecutive quarters of decline, jeweller Luk Fook has recorded a 2 per cent turnaround for its fourth quarter, ended March 31.

The retailer says that with a relatively low base and encouraging improvement in the Hong Kong/Macau market, same-store sales growth moved back into the black for its self-run outlets.

In addition, Luk Fook sales of gold and gem-set jewellery products rose 16 per cent and 6 per cent respectively in Mainland China leading to double-digit growth for the first time this year, reaching 11 per cent.
On the other hand, the same-store sales of gem-set jewellery products in Hong Kong and Macau also turned around from a decline of more than three years to achieve 12 per cent growth.

During the quarter the group opened four self-run shops on the mainland and closed one licensed shop. At the end of March the group had 199 self-run shops in total – 133 in China, 47 in Hong Kong, 10 in Macau and nine in other countries. Together with 1296 licensed shops in China and one in Korea, there were a total of 1496 shops worldwide.

Questions & Answers

Q.

What specifically drove the overall sales turnaround for Luk Fook?

A.

The turnaround was driven by encouraging improvement in the Hong Kong/Macau market and same-store sales growth in self-run outlets. Sales of gold and gem-set jewellery products in Mainland China also contributed significantly.

Q.

How did the sales performance of different jewellery types vary in Luk Fook's key markets?

A.

In Mainland China, gold sales rose 16 per cent and gem-set jewellery 6 per cent. In Hong Kong and Macau, same-store sales of gem-set jewellery products achieved 12 per cent growth, turning around a three-year decline.

Q.

Did Luk Fook expand its physical store presence during this quarter?

A.

Yes, Luk Fook opened four new self-run shops on the mainland during the quarter. However, they also closed one licensed shop, leading to a net increase in self-run stores and a decrease in licensed ones.

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