Iuiga defends use of Muji brand on its website
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Singaporean retailer Iuiga says it has done “nothing wrong” using the Muji brand name on its website.
“The information on our website is factually accurate and our manufacturing processes are legal,” said Jaslyn Chan, Iuiga chief growth officer.
Iuiga says it works directly with Original Design Manufacturers (ODM), who produce for large international brands including Muji. Under the ODM business model, the exterior, aesthetics, materials, dimensions and patented technologies are developed by the ODM and these product and design rights belong to them.
“There is no direct ownership of the product by any single brand entity, allowing the ODM to produce for more than one brand. This is what Iuiga means when it says a certain product is from the “same manufacturer as Brand A”.
Based on this, Iuiga maintains it is working with ODMs that also work with Muji.
“Iuiga is also preparing a list of manufacturers that both Iuiga and Muji work with to be released to the media later,” Chan added.
Questions & Answers
Q.What is the basis of Iuiga's claim that it is doing nothing wrong by using the Muji brand name?
What is the basis of Iuiga's claim that it is doing nothing wrong by using the Muji brand name?
Iuiga states it works directly with Original Design Manufacturers (ODMs) who produce for major brands, including Muji. It maintains that under the ODM model, product and design rights belong to the ODM, not a single brand entity.
Q.How does Iuiga explain its claim that a product is from the “same manufacturer as Brand A”?
How does Iuiga explain its claim that a product is from the “same manufacturer as Brand A”?
Iuiga explains this means it works with ODMs who also produce for other international brands like Muji. The ODM model allows the manufacturer to produce for multiple brands, as no single brand owns the product directly.
Q.What evidence is Iuiga planning to provide to support its claims about working with Muji's manufacturers?
What evidence is Iuiga planning to provide to support its claims about working with Muji's manufacturers?
Iuiga is preparing a list of manufacturers that both Iuiga and Muji work with. This list is intended to be released to the media at a later date, according to Jaslyn Chan.
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